Tag: Ipsos Marketing

The Five Pillars of Sustainable Food Production

If you had to, how would you rank the importance of food safety, the environment, animal welfare, the cost of food and health, as it relates to agricultural sustainability? Which is most important? Which matters less, relatively speaking? These are tough questions, certainly, but ones the agriculture industry needs to ask to better understand and… Read more »

Where Does Urban Canada Get Its Information About Farming?

Do you remember the time before the world was saturated with information? Do you remember having to wait to get it? We have so many avenues to get our information by now that our biggest issue is where we get our information from. When we look at consumer attitudes toward agriculture, good or bad, we… Read more »

How Do Canadians Feel About Agriculture?

One of the great things about the information age is that it’s easier than ever to tell your story. The downside of that is that it’s also easier than ever for someone else to tell your story. That’s the uphill battle that agriculture has been facing, and it has taken its toll. Undercover video incidents… Read more »