Tag: IPSOS Public Affairs

Changing demographics create opportunities and challenges for Canadian agriculture

Canada is a very unique country, characterized as a vastly unpopulated nation that has its stereotypes played out by the likes of Bob and Doug McKenzie, Corner Gas, or Jim Carrey’s depiction of life in Canada. But really, what defines a Canadian? Unlike countries such as China, Sweden, or even the U.S., with distinct foods… Read more »

Who do we think we are? Canada’s shifting demographics shape food demand

For decades, the average Canadian was of British, western European, or even American descent. Over time, most people’s idea of “average” has stayed the same, but the actual demographics have shifted, and in some ways, the change is quite dramatic. Canadians are much older, more suburban, and more multicultural than ever. Instead of European influence,… Read more »