Tag: IPSOS Public Affairs

Who do we think we are? Canada’s shifting demographics shape food demand

For decades, the average Canadian was of British, western European, or even American descent. Over time, most people’s idea of “average” has stayed the same, but the actual demographics have shifted, and in some ways, the change is quite dramatic. Canadians are much older, more suburban, and more multicultural than ever. Instead of European influence,… Read more »