Cereals Canada, a multi-stakeholder, multi-commodity organization, with a goal of enhancing the domestic and international competitiveness of Canadian cereals was recently formed out of the Cereals Council of Canada Working Group. This committee of industry stakeholders came together in 2012 to address the growing national and international interest in cereals. Modeled after other highly successful… Read More

Sir Winston Churchill said, “A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty.” Over the last year or so, several significant changes and developments have occurred in the Canadian cereals sector – including most recently, the announcement by the federal government that the Canadian Grains Commission will move… Read More

NAFTA has been very valuable for agriculture in Canada and the US.  An agreement signed by Prime Minister Harper and President Obama looked to further reduce trade barriers. This agreement specifically addresses the crop protection industry and will streamline the product-approval process. As a result, I’m confident we’ll see significant benefits for Canadian farmers. How… Read More

If you only read news headlines, you’d probably be left with the impression that most of 2011 was a rough spell for Canadian agriculture. But if you dug just a bit deeper, you’d see there’s plenty of room for optimism in our sector. From the 30,000-foot level, the statistics suggest a stagnating industry. Our previously… Read More

The global demand for wheat is expected to double over the next forty years – and Canada can play an important role in meeting that demand. In addition to its growing prominence on the world stage, what makes wheat truly exciting is its significant potential for technology transformation – and Canadian agriculture has the opportunity… Read More

During February, Oprah Winfrey famously challenged her viewers to adopt a vegan diet (no animal products) for a week and took her cameras inside a Cargill meat processing facility. Cargill won kudos from around the industry for its transparency – and its ability to communicate a commitment to values shared by the livestock and meat… Read More

In November Syngenta celebrated its 10 year anniversary. I’ve been President for nine of those years, and have seen first hand the rapid pace of change taking place across the agricultural landscape in Canada. And change, while often feared, can be a good thing – it can bring with it opportunity. Since 2000, the Canadian… Read More

Globally, we€™re in a position where demand for wheat is surpassing supply. Figures from the International Maize and Wheat Improvement Centre (CIMMYT) show wheat demand growing by 1.5 per cent per year, while annual production is increasing by only 0.9 per cent. With the global population expected to rise to over 9 billion by 2050,… Read More