For a company that proclaims its loyalty to Canadian ranchers on the back and sides of its transport trucks, navigating a foray into the plant-based market is going to be somewhat tricky. McDonald’s marketing director Jean-Guillaume Bertola fully understands that the company has to strike a balance between adapting menus based on changing consumer preferences,… Read More
Tag: Jean Guillaume Bertola
Today, host Shaun Haney is broadcasting from Ottawa, Ont., for a special show on Canada’s Ag Day. Hear: Collaboration, networking, and an update from the Canadian Federation of Agriculture, with president Mary Robinson; McDonald’s Flagship Farmer Program, and collaboration with the Canadian Roundtable for Sustainable Beef, with Jean-Guillaume Bertola, marketing director – brand strategy and… Read More