“We did it! We did it,” exclaimed Francesca Debiase, chief supply chain and sustainability officer for McDonald’s, pumping her hands through the air, at yesterday’s celebration of the conclusion of McDonald’s Verified Sustainable Beef (VSB) Pilot in Calgary. “Several years ago, McDonald’s supply chain made a really interesting discovery,” Debiase explained, “and that discovery was… Read More

The Canadian Roundtable for Sustainable Crops (CRSC) took a “giant leap forward” today with an announced $1.077 million for the CRSC’s work to establish metrics on sustainable crop production. Gerry Ritz, the Minister of Agriculture and Agri-Food, was on hand at the Canadian Global Crops Symposium in Saskatoon today to make the funding announcement. “Consumers… Read More

As part of McDonald’s 2020 Corporate Social Responsibility & Sustainability Framework, the company has commited to begin purchasing a portion of verified sustainable beef in 2016. Using principles and criteria approved by the Global and Canadian Roundtables for Sustainable Beef, the company is currently recruiting for the pilot project. “When you look at consumer data, there’s… Read More