Tag: Jim Bottomley

Has Your Company Identified Its Better Benefit?

Jim Bottomley has managed marketing programs for breakfast cereal companies like Quaker Oats, launched new pet foods, and is now involved in consulting. He has provided advice to Future 500s, non-profit organizations, and — through his Alberta Beef Industry Conference presentation — the beef industry. Bottomley described to the crowd what he calls “better benefits” — essentially meeting the needs… Read more »