Tag: John Cranfield

The Consumer is Dead. Long Live the Consumer!

“It’s what the consumer demands.” Whether it be new products on store shelves, changes to government regulation, or new on-farm protocols, this has become the trumping selling point for whatever it is that needs selling. “The Consumer” is demanding oversight. “The Consumer” wants a more sustainable product. “The customer (read: consumer)” is always right. But… Read more »