Evaluating different generations and demographics can be extremely difficult. Part of understanding our behaviours and how the world works depends on trying to have a grasp on these very things. In the agriculture sector, this is no different. We are constantly evaluating how behaviours and personalities impact sales, consumption, and more. Today’s focus however, is… Read More
For our midweek edition of RealAg LIVE! we’re talking farm business and some of the statistics and research that has been conducted. Joining host Shaun Haney is Justin Funk of AgriStudies. SUMMARY Agri Studies is a family business — Funk’s father started it Marketing business that helps understand behaviours of farming A young farmer —… Read More
It’s Monday, and you know what that means — it’s Agronomic Monday! We’ve got some great conversations lined up for you. On today’s show, you’ll hear: Justin Funk of AgriStudies, with some of the latest research he’s done with service providers and farmers, on how suppliers are dealing with the COVID-19 situation; Bryce Rampton, seed… Read More
Host Shaun Haney may be tuckered out from his time on the road, but that’s not stopping him from scheduling another jam-packed episode of RealAg Radio. In today’s show, hear: Top ag news stories of the day (week) with RealAgriculture news lead, Jessika Guse; An exciting initiative — the RealAgristudies partnership, with Justin Funk, AgriStudies;… Read More
RealAgriculture and Agri Studies are pleased to announce a new partnership focused on better understanding today’s farmer. In combining RealAgriculture’s state-of-the-art media platform, along with Agri Studies’ rich history of agriculture-focused marketing research, these two industry leaders will form RealAgristudies. “The purpose of RealAgristudies is to give today’s farmer a voice,” says Shaun Haney, founder… Read More
Friday on RealAg Radio we have a loaded show full of insight. Our guests include: JP Gervais, chief economist for Farm Credit Canada to talk about China’s economic health; Justin Funk, of Agristudies, on farmer loyalty; and, Cam Dahl of Cereals Canada on marketing this year’s wheat crop abroad on the new crop mission. Subscribe:… Read More
When it comes to changing leadership dynamics on the farm, are ag retail and equipment companies ready for what it might mean when it comes to sales and service? It’s an interesting perspective, as newer — and sometimes much younger — generations move in to the purchasing power positions on farms, how brands establish and… Read More
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