Tag: Kevin Folta

Overcoming Skewed Perceptions of Risk In What We Eat and Drink — Kevin Folta

88,000 people die from alcohol-related causes every year in the United States. Nobody has ever died because an ingredient in the food or drink they consumed was genetically modified. Call it ironic, distracting, or deceptive, marketers are all too aware we have a skewed perception of risk, especially when it comes to the stuff we… Read more »

Where Science Meets Psychology – Communicating Modern Agriculture to Consumers

Agriculture has been working for decades to convince consumers to embrace the benefits modern science can bring to agriculture and food production. When it comes to technology, such as genetic engineering, much of the challenge with winning public approval can be linked to agribusiness and farming’s inability to establish itself as a trusted source for… Read more »

CRISPR: Gene-Editing Revolution Will Take Courage

There are revolutionary developments happening in the world of molecular biology that could soon make their way to the farm or field. That is, if society allows it. Chances are you’ve seen a headline containing the terms ‘gene editing’ or ‘CRISPR’ in the last year or two. It likely involved a scientist excited about how this new… Read more »

Kevin Folta Honoured for Science Communication Work

Today, Dr. Kevin Folta, chair of the Horticultural Sciences Department at the University of Florida, will be honoured with the Borlaug Council for Agricultural Science and Technology (CAST) Communication Award. Folta was nominated by Dr. Norman Borlaug’s own granddaughter, associate director of the Borlaug Institute, Julie Borlaug. This award is dedicated to the memory and… Read more »

Kevin Folta Returns to the Public Science Conversation

Hi Everybody. I’ll keep it short. The attacks are relentless, I’m under a lot of pressure on many fronts. I’m taking the opportunity to disappear from public visibility and focus on my lab and my students. It has been a challenging time. I appreciate the support, I’m grateful for your wishes, but this battle is… Read more »

Defining “Natural” — How GM Technology Compares With Other Breeding Techniques

The idea that GMO-free foods are more “natural” than those with genetically modified ingredients is a misconception, says a plant biologist and advocate for genetic modification from the University of Florida. Speaking at the University of Manitoba last week, Kevin Folta discussed how transgenic (or GM) technology works and misunderstandings about genetically modified organisms. He said by definition,… Read more »

Let’s Put an End to the Shill Talk

Talking about food and farm practices, there is never a shortage of ideas and opinions. I’m actually starting to wonder if we have surpassed the level of passion for food that politics once took up. After all, with voter turn-out continuously in a free fall, I wonder if instead we now focus on all the… Read more »

Science vs. Perception: Why Are So Many Opposed to GMOs?

“It’s an atrocity to block the humanitarian gesture of improved nutrition,” says Kevin Folta, scientist and associate professor at the University of Florida, referring to opposition towards Genetically Modified Organisms (GMOs). We saw incredible public interest in food in 2013, with polarizing discussions often centred around biotechnology. Many, including Folta, argue the current debates are largely… Read more »

Light, Plants and An Orchestra of Flavours

Pass the peachy strawberries and purple lettuce, would you? If you asked me a couple of weeks ago, what light meant to plants, I would say simply, “life.” But, after my discussion with Kevin Folta, associate professor at the University of Florida, light has become as fascinating as the very plants that depend on it…. Read more »