Farm Credit Canada launched a massive, industry-wide PR campaign last year not for itself but for the entire agriculture industry. Yes, agriculture — farming, food, the industry, farmers — for everyone. The Agriculture More Than Ever movement has since been joined by several partners, including RealAgriculture.com, with a goal of connecting consumers to agriculture and… Read More

Agriculture is an industry that has been misunderstood by those outside of it. It has at times been maligned, caricatured and left a mystery to the people who rely on it the most. A great deal of that has to do with the individuals involved in farming. In general, farmers are a low key group… Read More