Tag: marketing

Branding Your Farm Can Make a Difference

What do consumers think of Canadian farmers? Recent studies tell us that consumers appreciate and respect farmers’ efforts to produce healthy, affordable, safe food for Canadians. But to maintain the strength of the Canadian farm brand and consumers’ trust, farmers must continue to be brand champions for their own farms and their industry, says Len… Read more »

Happy New (Open Market) Crop Year!

I was combing through my Twitter feed last night and thought that it felt a little like Y2K — would the stroke of midnight bring certain doom as many monopoly supporters would have had us believe or would the sun rise, just like any other day? Of course, today — the first day of the… Read more »