While much of the hype around plant-based foods has subsided from a few years ago, McDonald's is once again exploring whether there's demand in Canada for a meatless burger. Starting March 18, the fast food behemoth is testing a new sandwich, called the McVeggie, at select restaurants in British Columbia, Ontario, and New Brunswick. The... Read More
Tag: McDonald's Canada
McDonald's Canada and 4-H Canada have launched the National Youth Scholarship program, as a part of the next iteration of a relationship between two organizations. The program includes sixteen scholarships, totalling up to $80,000 over two years, beginning in 2023. Candidates include senior youth leaders from across the country, focusing on advancing work in sustainability... Read More
Not long ago, we posed the question: if you could choose a celebrity to rep agriculture, who would it be? Former NHLer and host of Spittin' Chiclets podcast Paul Bissonette didn't make the list, but McDonald's Canada clearly had him in its sights. I’ve teamed up with @mcdonaldscanada to bring you this 4-minute beef sustainability... Read More
McDonald's has added the Quarter Pounder burger to the list of offerings sourced from sustainable sources, as certified by the Canadian Roundtable for Sustainable Beef standards. In order to use the CRSB logo, a minimum of 30 per cent of the beef used in McDonald’s Quarter Pounder burgers will be sourced from certified sustainable sources,... Read More
Supply chains for all commodities experienced huge disruption beginning in March and into April. Grocery stores and restaurants all had to adapt to the impacts of COVID-19, and McDonald's Canada was no exception. After temporarily changing its sourcing to about 20 per cent of its beef coming from outside of Canada, McDonald's says it's now... Read More
For a company that proclaims its loyalty to Canadian ranchers on the back and sides of its transport trucks, navigating a foray into the plant-based market is going to be somewhat tricky. McDonald's marketing director Jean-Guillaume Bertola fully understands that the company has to strike a balance between adapting menus based on changing consumer preferences,... Read More
An Alberta rancher has been chosen as McDonald's Canada first-ever Canadian representative of its global breeders and model farmers program. Stephen Hughes of Chinook Ranch, will join 33 other producers, breeders, farmers, and growers from 17 different countries as part of the company's global program. According to a news release, the members represent eight different... Read More
As the saying goes, if Henry Ford had listened to what his customers wanted, they would have said, "Faster horses." For Nicole Zeni, that innovation philosophy means that while you do need to listen to your customers, you must be open to change, and challenged to thinking broadly and for the long term. Zeni manages... Read More
McDonald's Canada is just days away from rolling out a pilot project in Ontario that involves the Beyond Meat plant-based meat replacement product. On Monday, September 30, 28 restaurants in the southwestern region will offer the P.L.T. for a limited time. The acronym stands for plant, lettuce, and tomato, and the patty itself was crafted... Read More
A new look is coming to the iconic Egg McMuffin. Starting in September, Canadians will start to see the Egg Quality Assurance (EQA) label show up on McDonald's Canada advertisements as the company has paired with the Egg Farmers of Canada (EFC). According to the EFC, all EQA certified eggs have met the highest standards... Read More