McDonald’s Canada and 4-H Canada have launched the National Youth Scholarship program, as a part of the next iteration of a relationship between two organizations. The program includes sixteen scholarships, totalling up to $80,000 over two years, beginning in 2023. Candidates include senior youth leaders from across the country, focusing on advancing work in sustainability… Read More

For a company that proclaims its loyalty to Canadian ranchers on the back and sides of its transport trucks, navigating a foray into the plant-based market is going to be somewhat tricky. McDonald’s marketing director Jean-Guillaume Bertola fully understands that the company has to strike a balance between adapting menus based on changing consumer preferences,… Read More

An Alberta rancher has been chosen as McDonald’s Canada first-ever Canadian representative of its global breeders and model farmers program. Stephen Hughes of Chinook Ranch, will join 33 other producers, breeders, farmers, and growers from 17 different countries as part of the company’s global program. According to a news release, the members represent eight different… Read More

A new look is coming to the iconic Egg McMuffin. Starting in September, Canadians will start to see the Egg Quality Assurance (EQA) label show up on McDonald’s Canada advertisements as the company has paired with the Egg Farmers of Canada (EFC). According to the EFC, all EQA certified eggs have met the highest standards… Read More

As promised earlier this summer, McDonald’s Canada has officially rolled out its Mighty Angus burger line made with Canadian verified sustainably-raised beef. Complete with a new advertising campaign and sporting the Canadian Roundtable on Sustainable Beef (CRSB) Certified logo, McDonald’s Mighty Angus line is the first major product offering with a completely verified beef supply… Read More

McDonald’s Canada says it will soon become the first company in Canada to serve Canadian beef from farms and ranches that are “certified sustainable.” The restaurant chain will introduce the sustainability claim with its Angus burger lineup, and is expecting to sell more than 20 million Angus burgers sourced according to these standards in the… Read More

Today marks International Women’s Day, and McDonald’s Canada is marking the occasion with a new commercial celebrating the farm women who play a role in bringing home the beef in Canadian agriculture. In the commercial, you’ll likely recognize Alberta’s Jill Harvie (@BrightPasture) from a previous McDonald’s commercial, and also featured for this Old MacDonald-themed sing-a-long is… Read More

For farmers and ranchers looking to “tell their story,” it doesn’t get much bigger than working with an advertising giant like McDonald’s. The fast-food company’s commercials and billboards are literally everywhere. Since launching the “Not Without Canadian Farmers” campaign in late 2015, McDonald’s Canada has focused part of its media spotlight on Canadian agriculture, aiming to explain… Read More

“We did it! We did it,” exclaimed Francesca Debiase, chief supply chain and sustainability officer for McDonald’s, pumping her hands through the air, at yesterday’s celebration of the conclusion of McDonald’s Verified Sustainable Beef (VSB) Pilot in Calgary. “Several years ago, McDonald’s supply chain made a really interesting discovery,” Debiase explained, “and that discovery was… Read More

 

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