While much of the hype around plant-based foods has subsided from a few years ago, McDonald's is once again exploring whether there's demand in Canada for a meatless burger. Starting March 18, the fast food behemoth is testing a new sandwich, called the McVeggie, at select restaurants in British Columbia, Ontario, and New Brunswick. The... Read More

McDonald's Canada and 4-H Canada have launched the National Youth Scholarship program, as a part of the next iteration of a relationship between two organizations. The program includes sixteen scholarships, totalling up to $80,000 over two years, beginning in 2023. Candidates include senior youth leaders from across the country, focusing on advancing work in sustainability... Read More

For a company that proclaims its loyalty to Canadian ranchers on the back and sides of its transport trucks, navigating a foray into the plant-based market is going to be somewhat tricky. McDonald's marketing director Jean-Guillaume Bertola fully understands that the company has to strike a balance between adapting menus based on changing consumer preferences,... Read More

An Alberta rancher has been chosen as McDonald's Canada first-ever Canadian representative of its global breeders and model farmers program. Stephen Hughes of Chinook Ranch, will join 33 other producers, breeders, farmers, and growers from 17 different countries as part of the company's global program. According to a news release, the members represent eight different... Read More

A new look is coming to the iconic Egg McMuffin. Starting in September, Canadians will start to see the Egg Quality Assurance (EQA) label show up on McDonald's Canada advertisements as the company has paired with the Egg Farmers of Canada (EFC). According to the EFC, all EQA certified eggs have met the highest standards... Read More