North America’s largest chain restaurant has pledged to source all of the eggs for its nearly 16,000 restaurants in Canada and the U.S. from cage-free chicken farms. McDonald’s announced today that it will completely transition to cage-free or “free-run” eggs within the next 10 years. “Our guests increasingly tell us they appreciate the efforts we… Read More

McDonald’s Corporation is offering up to $20,000 in funding for organizations and members of the Canadian beef community for projects that help prepare ranches and feedlots to successfully participate in the McDonald’s Verified Sustainable Beef Pilot Project (VSB Pilot). Qualifying applicants may be veterinarians, genetics providers, feed companies, associations and more. The funding, up to… Read More

I remember reading an interesting quote that, paraphrased, said society was losing touch with where food came from and that the increase in urbanization was a death knell for rural life. The quote was from the 1920s. Shocking? A little, but it’s also an excellent bit of perspective for where we sit now, nearly 100… Read More


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