Tag: McDonalds

Canadian Roundtable for Sustainable Beef Expects Finalized Verification Framework for Late 2017

On Wednesday, McDonald’s announced the completion of its Verified Sustainable Beef (VSB) Pilot, and handed the results — and recommendations — to the Canadian Roundtable for Sustainable Beef (CRSB). “It’s a really exciting day to talk about the accomplishment over the last year and a half that McDonald’s has been doing the pilot project here in Canada,” said… Read more »

McDonald’s Celebrates the Completion of Verified Sustainable Beef Pilot Project

“We did it! We did it,” exclaimed Francesca Debiase, chief supply chain and sustainability officer for McDonald’s, pumping her hands through the air, at yesterday’s celebration of the conclusion of McDonald’s Verified Sustainable Beef (VSB) Pilot in Calgary. “Several years ago, McDonald’s supply chain made a really interesting discovery,” Debiase explained, “and that discovery was… Read more »

Ag Education in the Time of Mommy Bloggers

With two young children around our house, I often wonder if our parental intuition is weaker than it was for my parents or grandparents. When one of the kids feels hot, we take their temperature. We are pretty sure they have a fever – but can’t remember for sure what that threshold is, so we… Read more »

How “Sustainably Raised” are Canadian Crops? We’re about to find out

The Canadian Roundtable for Sustainable Crops (CRSC) took a “giant leap forward” today with an announced $1.077 million for the CRSC’s work to establish metrics on sustainable crop production. Gerry Ritz, the Minister of Agriculture and Agri-Food, was on hand at the Canadian Global Crops Symposium in Saskatoon today to make the funding announcement. “Consumers… Read more »

McDonald’s Seeking Canadian Producers for Sustainable Beef Pilot Project

As part of McDonald’s 2020 Corporate Social Responsibility & Sustainability Framework, the company has commited to begin purchasing a portion of verified sustainable beef in 2016. Using principles and criteria approved by the Global and Canadian Roundtables for Sustainable Beef, the company is currently recruiting for the pilot project. “When you look at consumer data, there’s… Read more »

Could You Tell The Difference Between McDonalds and Organic Food? – Some People Can’t

Sometimes things are not what they seem at all. Never has this been more true than in the debate over what is great tasting food. Two food pranksters attended a high-end food show to show off their newest and greatest organic dishes. The reviews that they got from attendees were great. There was one slight… Read more »

McDonald’s Tackles the Toughest Questions About Its Food

In a month where E. coli has become the number one story on the nightly news and criticism is growing for how XL Foods has kept incredibly silent on the topic, a company is showcasing how to handle public relations. McDonald’s Canada has launched a website to address consumer questions about its food.  The site tagline is “Our Food,… Read more »