McDonald’s has announced a new policy aimed at reducing the overall use of antibiotics important to human health, as defined by the World Health Organization (WHO), across its global beef supply chain. According to the WHO, antibiotic resistance is one of the biggest threats to global health, food security, and development today. McDonald’s says instituting… Read More

Plant-based “meat” is gaining a new level of mainstream presence, as McDonald’s is planning to debut a vegan burger in Europe next week. The McVegan will be added to the menu in Sweden and Finland on December 28th, after testing in a limited number of Finnish restaurants this fall. Produced by Anamma, a subsidiary of… Read More

McDonald’s has announced that they are “elevating [their] global commitment to source chickens raised with improved welfare outcomes”. It’s a topic that has been on the company’s radar for decades, according to Bruce Feinberg, senior director at McDonald’s, responsible for Global Quality Systems for chicken, beef, pork, fish and dairy products. “Shortly after I joined McDonald’s in… Read More

When someone suggests going to a restaurant to eat, does the well-known ________ chain with the golden arches come to mind? McDonald’s has certainly tried to enhance its image well beyond being a source for quick, cheap (and delicious) calories in recent years, upgrading its buildings with TVs, lounge areas, and other aesthetics to improve… Read More

On Wednesday, McDonald’s announced the completion of its Verified Sustainable Beef (VSB) Pilot, and handed the results — and recommendations — to the Canadian Roundtable for Sustainable Beef (CRSB). “It’s a really exciting day to talk about the accomplishment over the last year and a half that McDonald’s has been doing the pilot project here in Canada,” said… Read More

“We did it! We did it,” exclaimed Francesca Debiase, chief supply chain and sustainability officer for McDonald’s, pumping her hands through the air, at yesterday’s celebration of the conclusion of McDonald’s Verified Sustainable Beef (VSB) Pilot in Calgary. “Several years ago, McDonald’s supply chain made a really interesting discovery,” Debiase explained, “and that discovery was… Read More

With two young children around our house, I often wonder if our parental intuition is weaker than it was for my parents or grandparents. When one of the kids feels hot, we take their temperature. We are pretty sure they have a fever – but can’t remember for sure what that threshold is, so we… Read More

The Canadian Roundtable for Sustainable Crops (CRSC) took a “giant leap forward” today with an announced $1.077 million for the CRSC’s work to establish metrics on sustainable crop production. Gerry Ritz, the Minister of Agriculture and Agri-Food, was on hand at the Canadian Global Crops Symposium in Saskatoon today to make the funding announcement. “Consumers… Read More

As part of McDonald’s 2020 Corporate Social Responsibility & Sustainability Framework, the company has commited to begin purchasing a portion of verified sustainable beef in 2016. Using principles and criteria approved by the Global and Canadian Roundtables for Sustainable Beef, the company is currently recruiting for the pilot project. “When you look at consumer data, there’s… Read More

In a month where E. coli has become the number one story on the nightly news and criticism is growing for how XL Foods has kept incredibly silent on the topic, a company is showcasing how to handle public relations. McDonald’s Canada has launched a website to address consumer questions about its food.  The site tagline is “Our Food,… Read More