Canada Beef and the Canadian Beef Check-off Agency have announced that Eric Bienvenue will join the team as incoming president effective Tuesday, October 3, 2023. Bienvenue brings 30 years of experience in the pork and poultry industries to Canada Beef. Current president Michael Young will mentor Bienvenue for a six-month transition period, at which time… Read More

As beef processing plants adapt to shutdowns and partial closures or processing reductions, the calls of “Will we run out of beef?” have begun. Michael Young, president of Canada Beef, says that in the current scenario consumers will likely see out of stock coolers, which could encourage some panic buying, which makes the issue of… Read More

Canada Beef has launched an export market development (EMD) program aimed to stimulate market development activities and grow market segments in an effort to increase Canadian beef in the export market place, says president Michael Young. “It’s a new program that our committee just approved three weeks ago now, and what it does is it… Read More

Of the $8 million contribution to the Canadian beef industry announced this week, $5.3 million is earmarked for Canada Beef Inc. “We will be investing this money into all of the emerging markets – but China is certainly is one of the most important ones for us,” says Michael Young, president, Canada Beef Inc., adding… Read More