Tag: Michele Payn-Knoper

Farmers as Influencers: Consumers Aren’t Your Target Market

We’re all consumers. We buy cars and trucks, clothes and electronics, seed and fertilizer, food and drinks. About 2% of the population, farmers, also create a very personal consumable — food and food ingredients. Roughly 8% of our population, that is the amount of us involved in the agriculture industry, have a pretty good handle… Read more »

This Week on RealAg — The January 17th Edition

I feel like I probably could have written a daily update of all that went on this week, as each day had the RealAgriculture team busy. If you attended CropSphere or any of the Crop Production Week festivities in Saskatoon, perhaps we even crossed paths. The week kicked off with a bang (and more than… Read more »

An Agvocate’s Guide to Effective Communication

It’s not every day that you get to meet two Twitter legends, let alone convince them to let you videotape the discussion that ensues. I was just so lucky last week, when I met Cami Ryan (@doccamiryan), researcher at the University of Saskatchewan, and Michele Payn-Knoper (@mpaynknoper), professional speaker and founder of Cause Matters Corp…. Read more »

No More Food Fights — Straight Talk about Food with Michele Payn-Knoper

Michele Payn-Knoper, agvocate, farmer and author, recently launched a book aimed at connecting consumers and farmers, in hopes of bringing some civility to the farming and food conversations happening today. The book is called “No More Food Fights,” and is written in two halves, with a bridging chapter to connect the two. One half of… Read more »

Engaging Farmers in Social Media Shapes the Agriculture Story

I was somewhat surprised a month ago when I spoke about social media at the North American  Consulting School (NACS).  The room was full of agriculture consultants whom were all very passionate about the industry.  I was expecting a very like warm sort of response to my presentation with a maybe a few fellow self-described… Read more »