The advent of a global pandemic certainly added volume to the narrative that local equals resilient when it comes to economies, especially food-related economic systems. But Jayson Lusk, food and agricultural economist at Purdue University, says that evidence suggests otherwise, and that a vibrant trade economy actually adds resiliency to local economies. To demonstrate his point,… Read More

With help from precision technology, corn growers are fully capable of conducting well-designed, logistically simple field trials that can help improve yield and profitability. When it comes to on-farm research, “that’s the beauty of today versus 30 or 40 years ago when I started in this business,” says Purdue University corn expert Bob Nielsen. On… Read More

The pandemic has proved to be challenging for even the trendiest of food brands. Beyond Meat showed it was not immune to the impact of COVID-19 as the company reported its second quarter earnings on Tuesday. While grocery store sales tripled in the second quarter, the company still lost $10.2 million on a 60.7 per… Read More

COVID-19 has been an unprecedented situation. People throughout all sectors are going through a lot with their businesses, and it has shed new light on the word “risk” and risk management. When farmers are doing their strategic risk analysis for the year, and they get to the threat portion, a global pandemic wasn’t exactly something… Read More

The customer is always right, but who is the customer? If you’re a grocery store or a coffee shop trying to stay on-trend, is it consumer opinion that matters most, or those of your shareholders, as the pressure for profits rises? “The demands of the average consumer are pretty intuitive — they want affordable, tasty… Read More

If you’re targeting maximum corn yield, you need to fine-tune plant nutrition for a particular two-week period of the corn growing season, says Tony Vyn, professor of agronomy at Purdue University. That’s because while we’ve been focused on more rows and kernels per row per ear, modern hybrids can pack tonnes of yield in if… Read More

The role of farm input salespeople has changed remarkably as farming has evolved. No longer are dealers and sales reps just order takers talking features and benefits to find the most appealing fit for farmer customers. Today, the farm dealer is an order maker who uses a combination of business knowledge and key insights to… Read More