The recent collaboration between organizations, producers, and consumers to stop the intended front of package (FOP) labelling of ground meat proved just how effective organized lobbying can be. Reg Schellenberg, president of the Canadian Cattlemen’s Association (CCA), says it has been smiles across the board after the federal government announced that ground meat, including beef,… Read More

The Canadian Cattlemen’s Association (CCA) has been long-served by Bob Lowe as president, but upon his retirement from the role, Reg Schellenberg has stepped in. Heading in to the change in leadership, the cattle industry is healthy but with certain challenges ahead, including escalating input prices, severe drought, and a shrinking cow herd. Succession and… Read More

Happy Wednesday, wherever you are! It’s time now for RealAg Radio. On today’s episode, you’ll hear: Reg Schellenberg, new president of the Canadian Cattlemen’s Association (CCA), on some of his priorities going forward for the CCA; Greg Bartley of Pulse Canada, on Keep it Clean Canada, and some of the latest recommendations, including a change… Read More


Register for a RealAgriculture account to manage your Shortcut menu instead of the default.