The first recipient of a new award created in memory of former Canadian Cattle Association president Reg Schellenberg was announced last week at the Canadian Beef Industry Conference in Calgary, Alta. The Reg Schellenberg Next Generation Legacy Award was presented to veterinarian Dr. Carling Matejka of Ponoka, Alberta. The award was established with donations made… Read More
Tag: Reg Schellenberg
The cattle industry is mourning the loss of rancher and leader Reg Schellenberg, after his sudden passing on December 2, 2022. Schellenberg, who operated a ranch with his wife Shannon at Beechy, Saskatchewan, was the president of the Canadian Cattle Association (CCA), having assumed the role in March of this year. “Reg’s legacy and impact… Read More
The recent collaboration between organizations, producers, and consumers to stop the intended front of package (FOP) labelling of ground meat proved just how effective organized lobbying can be. Reg Schellenberg, president of the Canadian Cattlemen’s Association (CCA), says it has been smiles across the board after the federal government announced that ground meat, including beef,… Read More
The Canadian Cattlemen’s Association (CCA) has been long-served by Bob Lowe as president, but upon his retirement from the role, Reg Schellenberg has stepped in. Heading in to the change in leadership, the cattle industry is healthy but with certain challenges ahead, including escalating input prices, severe drought, and a shrinking cow herd. Succession and… Read More
Happy Wednesday, wherever you are! It’s time now for RealAg Radio. On today’s episode, you’ll hear: Reg Schellenberg, new president of the Canadian Cattlemen’s Association (CCA), on some of his priorities going forward for the CCA; Greg Bartley of Pulse Canada, on Keep it Clean Canada, and some of the latest recommendations, including a change… Read More