Tag: Rob Meijer

Taiwan Lifts BSE-Related Ban on Canadian Beef

Just ten days after Mexico announced it will drop its remaining import restrictions on Canadian beef, Taiwan has lifted¬†its temporary ban on Canadian beef, effective July 8. The ban was issued following the¬†February 2015 case of bovine spongiform encephalopathy (BSE) in Alberta. “The Government of Canada welcomes the news of another restored market,” said Minister… Read more »

Branding, Wine and the CFL: An Update on Canada Beef Inc.

This week, Agriculture Minister Gerry Ritz introduced the first of the Canadian Beef Branding Series events in Ho Chi Min City, Vietnam. The series is meant to highlight the four pillars of the Canadian beef brand: producer, product, world class standards and sustainability. It’s been a busy few weeks for Canada Beef Inc., also announcing… Read more »

Beef Centre of Excellence Opens Doors

A new training and education facility built to promote Canadian beef officially opened its doors on Monday. Agriculture Minister Gerry Ritz and Michelle Rempel, Minister of State for Western Economic Diversification, joined beef industry officials for the opening of the Canadian Beef Centre of Excellence in Calgary, Alberta. “Our government is proud to see this… Read more »

Looking for a New Beef Recipe? ‘The Roundup’ App for Just That

Rob Meijer, president of Canada Beef Inc, gives an explanation of The RoundUp App, and some insights into the hope for future versions. Canada Beef Inc and BTI Brand Innovations have created an app to help consumers find, cook and learn about beef. Get the “Roundup App” and learn how to buy & cook delicious… Read more »