On this midweek edition of RealAg Radio, we’ve got a great lineup of guests and commentary coming your way! You’ll hear: President and CEO of A&W Canada, Susan Senecal, on the company’s recent decision to move to 100% grass-fed and finished Canadian beef, and how they plan to actually accomplish this; Professional home economist Marilyn… Read More
Tag: Susan Senecal
If ever there was an example of how to alienate an entire portion of your customer base, A&W’s 2013 “Better Beef” campaign was it. Not only did the marketing ploy raise the ire of Canadian ranchers, but the claim of “no added hormones or steroids” also got the back up of just about every conventional… Read More
For a short time, A&W will be offering bison burgers exclusively in Saskatchewan. The company explains after a successful trial in its Manitoba locations during the spring, the burgers will be brought to the prairie province until supplies last. The product itself is from Canadian Rangeland Bison & Elk located near Lacombe, Alta. “Saskatchewan is… Read More