Two-and-a-half years after acquiring Red Deer-based farm consulting company Agri-Trend, Trimble is changing the way it works with the independent agronomy and grain marketing advisors that make up the Agri-Trend network. The company is focusing on providing its new digital platform to Agri-Trend’s affiliated “coaches,” while no longer offering administrative services, such as pricing and… Read More

A farm consulting company that grew from one person in Red Deer, Alberta 17 years ago to a network of over 200 specialists today has been sold to one of the heavyweights in the precision agriculture and geospatial business, as Trimble announced Tuesday it is buying all the assets of Agri-Trend. Agri-Trend’s network includes more… Read More

With all the excitement about data and new tools for recording farm production and operational activities, collecting the data is often the easy part. The challenge comes in turning the data and observations into simple, actionable information. Whether it’s vehicle or equipment activity, irrigation tracking, soil test results, basic field records or the markets, the Connected… Read More

Trimble has bought HarvestMark, a food traceability and quality inspection company. HarvestMark collects information on food movement and sales, with an eye to food safety tracking and supply chain management. The acquisition of HarvestMark “further enhances” Trimble’s position in agriculture and transportation and logistics within the food supply chain, the company says. The addition of… Read More

Stephanie Michaud, Trimble Navigations, in conversation with Shaun Haney at NFMS 2015. The display is a 12.1″ high-definition color touch-screen, and this year, Trimble announced the TMX-2050 will have the ability to support third party applications. “Today, and within the last week, that’s been our biggest release that we’ve been talking about,” Trimble Navigation’s Stephanie Michaud told… Read More