“We did it! We did it,” exclaimed Francesca Debiase, chief supply chain and sustainability officer for McDonald’s, pumping her hands through the air, at yesterday’s celebration of the conclusion of McDonald’s Verified Sustainable Beef (VSB) Pilot in Calgary. “Several years ago, McDonald’s supply chain made a really interesting discovery,” Debiase explained, “and that discovery was… Read More

Verified Beef Production (VBP) is a national on-farm food safety program which evolved from Quality Starts Here. It is based on Hazard Analysis Critical Control Points, with workshops to help producers through the verification process, from Standard Operating Procedures to on-farm assessments. In order to participate, producers are encouraged to contact their Provincial Delivery Agent. They will… Read More