Tag: Virgil Lowe

The story sustainability tells: the grassroots effort to serve McDonald’s demand

It was a big week for the Canadian Roundtable for Sustainable Beef (CRSB) and McDonald’s Canada. McDonald’s Canada says it will soon become the first company in Canada to serve beef from Canadian farms and ranches that are “certified sustainable.” Many of the beef producers participating in the pilot project are very excited about the… Read more »

Sharing common ground: Canadian Beef Industry Conference wrap-up with Virgil Lowe

People from all corners of the cattle business in Canada were at Stampede Park in Calgary this week for the second annual Canadian Beef Industry Conference. Attendance was up over last year, with over 700 registered attendees and banquet attendance on Wednesday night topping 820. “We were hoping to build on the success of last… Read more »

Mission Accomplished for Organizers of Inaugural Canadian Beef Industry Conference

The co-chairs of the Canadian Beef Industry Conference were beaming on Thursday, as the inaugural beef industry event wrapped up in Calgary. With the theme “Putting It Together…,” the conference brought together the Canadian Cattlemen’s Association, the Beef Cattle Research Council, Canada Beef and the Canadian Beef Breeds Council, along with hundreds of beef producers… Read more »